Here's a simple per-account annual profit model: $15,000 annual spend, 2% interchange, 1.5% cash back, $2,000 average revolving balance, 22% APR, 5% cost of funds, 5% loss rate, and $50 operating cost per account. If we flex each assumption up and down by 20%, which one moves profit the most? How would you present this to your boss in Excel?